FACTS ABOUT US HISPANICS

Population

There are more than 38 million Hispanics in the U.S.
61% of the Hispanic population was born in the U.S.
The Hispanic population increased by 61% in the past 10 years.
Hispanic buying power exceeds $600 billion.
Hispanic buying power is increasing at a rate of 118%.
Hispanics median age is 26 years, 10 years younger than the U.S. as a whole.
Median Hispanic annual income is slightly greater than $40,000.

Markets
The New Latino Generation…
While two out of three 15-19 year old Hispanics were born in the U.S., two out of three 30-34 year olds are foreign born.
Source: Magazine Publishers of America

Hispanic Families…
More than half of families (54.1%) have 4+ persons, with nearly one in seven having 6+ people.
Source: Magazine Publishers of America

Hispanics and the Media…
Survey research shows that most adult Hispanics use BOTH Spanish-language media and English-language media.
Source: Magazine Publishers of America

66% of Latinos live in just 15 markets:
New York, Miami, Chicago, Houston, San Francisco, Dallas/Ft. Worth, San Antonio, Phoenix, McAllen/Brownsville, San Diego, Fresno, Sacramento, El Paso, Albuquerque.
Source: Magazine Publishers of America

Hispanic Consumers - An Economic Profile
Hispanic economic well being is improving at a faster rate than that of non-Hispanics.
Hispanic aggregate household income increased six-fold between 1981 and 2001, while it only tripled for non-Hispanics.
31 % (or 3.2 million) Hispanic households have an income that exceeds $50,000.
1.5 million Hispanic households have an income that exceeds $75,000.

Hispanic Small Business
There are more than 1.2 million Hispanic owned businesses in the U.S., which generate more than $200 billion in annual gross receipts and employ more than 1.3 million people.
Hispanic and other minority firms, doing business in new industries that are in step with the new economy, are driving the future of small business growth.
Most adult Latinos are married couples. Nearly four in 10 (38% or 2.2 million) have an annual income of $50,000 or more. About 1.1 million Hispanic married couple families gave an income of $75,000 or more.

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